Even Soda Makers Think You Drink Too Much Soda ~ Hot Gossip Town

The American Beverage Association just announced a plan to promote smaller portions and more water

his story originally appeared on GoodHousekeeping.com.

When it comes to pinpointing leading causes of obesity, soda is up there with fast food on the culprit list. And after years of being blamed, the soda industry is taking action—by actually encouraging people to drink less soda.

In a sweeping statement revealed at a recent Clinton Global Initiative, the American Beverage Association committed to reduce the number of calories people consume from sodas by 20% by 2025. Their plan was designed by a group called The Alliance for a Healthier Generation, founded by the ABA and the Clinton Foundation. The group teamed up with PepsiCo, Coca-Cola, and the Dr. Pepper Snapple Group to devise the program that will introduce and promote smaller portion sizes, bottled water, and other low- or zero-calorie drinks. They are also committing to include calorie counts on every vending machine, self-serve fountain, and retail coolers across the country. Manufacturers plan to expand lower-calorie product lines, place them in high-traffic areas in stores, and provide taste tests and coupons to encourage people to buy lower-calorie options.
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Though the program does aim to get people healthier, the soda industry isn't just worried about our waistlines. They're also doing it to maintain their businesses; soda consumption has been on the decline over the past decade. Plus, lawmakers across the country are introducing legislation to tax or simply curb soda consumption. Though the Washington Post notes that this new health plan could cut into soda sales, it's definitely a way to promote bottled water or diet drinks instead.

So if you start seeing smaller soda bottles on shelves soon, you'll know why.

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