Do You Know The Four Pillars?

Do You Know The Four Pillars?

12/15/2013 09:56:00 am
By Jamie Clay
Expert Author Jamie Clay
Website Development
Not all entrepreneurs recognize the need for websites in today's social media platform saturation. However, most experts agree that the website of the company is still the number one source for information for consumers, especially in case of online businesses. Think of your website as the hub of all your online activities. It is the center of communication between all other forms of digital marketing. It can also provide a central resource for customers seeking information, products, services or other aspects of your business all in one place. In order to develop an online brand and informative and well designed site can provide authority, information, and general brand recognition for customers.
Search Engine Marketing
Any online entrepreneur should be aware of the term SEM. Google AdWords is an example of SEM marketing and it is also the largest and most far-reaching ad program you can have. Although these programs can reach across the world they can also be specifically targeted to your exact niche market. SEM is essentially purchasing an ad in relation to a set of keywords that you specifically want to target. In this manner, if a consumer searches your keyword then you have a chance for your ad to show in the search engines results. Most SEM programs work on an auction basis meaning that you are competing for ad space based on your budget.
Search Engine Optimization
Unlike SEM, SEO promotes your website, squeeze page or landing page into the top results of search engines organically. An organic result in a search engine receives 83% of all click-throughs. This means if you develop a good SEO program that results in free top placement links in Google, Yahoo, or Bing search engines you will not need to spend as much marketing budget on an SEM program. Typically you will have to spend double to triple on an SEM program to gain the same results from a proper SEO program.
Social Media Marketing
The last pillar is the one gaining the most ground and has the largest potential for future growth. Although some espoused that businesses could survive on social media marketing alone this is simply not the case. Even the largest of companies tend to have problems in their social media marketing programs because they are not effectively managed and can have negative ramifications. A social media marketing plan needs to be developed and implemented according to best practices in order to avoid poor performance, install ROI tracking, and minimize consumer backlash in negative marketing circumstances.
Jamie Clay owns http://www.TheOnlinentrepreneur.com/making-money-with-websites/ where popular home business ideas and opportunities are tested rigorously to find out what works and what doesn't. Visit today for more info and check out our #1 work-at-home program.

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